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Wine tastes better Naked

Great wine. Fair prices. Nothing to hide.

Feels good to be Naked

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Up to 60% off every bottle

No middlemen means better wine at better prices.

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Enjoy every bottle, or get a credit back.

We'll credit your account if the wine doesn't hit the spot.

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World-class winemakers

Going independent means there's heart and soul in every bottle.

USA TODAY's Best Wine Club

150+ gold medal wines

World-leading wines for a whole lot less

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PLUS the winemaker gets more too. How? By ditching convention and directly investing in independent winemakers.

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Matt Parish Napa Valley Cabernet Sauvignon 2021

Vivino Rating

4.1

★★★★★

(110 reviews)

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Traditional Retail

Beaulieu Vineyard Napa Valley Cabernet Sauvignon 2021

Vivino Rating

4.0

★★★★★

(75 reviews)

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Meet your winemakers

Know who made your supermarket wine? Didn't think so. We work directly with the winemakers, sharing their stories and bringing you flavours you can't find elsewhere.

Join the ranks of 700,000 satisfied sippers worldwide

“Damn you Naked Wines. After tasting your fabulous selection of wines and basking in new tastes and experiences, you have completely ruined supermarket wines for me. I hope you're proud of yourselves.”

James

Naked customer

“Awesome wine, great value and fantastic service. Love the model too (supporting independent winemakers).”

Peter

Naked customer

Never tied in.

Credit back for any bottle that doesn't hit the spot.

No membership fees.

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Ready to revolutionize your wine rack?